People are pouring in to sample the billboard's built-in pump that dispenses free beer
Is this the best poster in the world?
Well, that's the question Carlsberg are asking - and they're offering half a pint of cool beer to sweeten the deal.
A billboard advert complete with a beer pump sprung up this week at the Old Trumen Brewery in London's Brick Lane.
Dispensing free Northamptonshire-brewed beer, the Twittersphere couldn't contain their delight.
If you missed the impromptu party, relax. The billboard is going to be rolled out across the country this year.
Well played Carlsberg, well played.
This got us thinking, what if Homemade was given this kind of power? Behold our dream scenarios...
What if: We were in government
What we’d do: Implement a Friday afternoon G&T rule (for those that wanted, obvs)
Why: Sometimes only a G&T knows how to get you into that weekend state of mind
What if: We ran the NHS
What we’d do: Ramen noodles for cold sufferers
Why: Ramengeddon is real people and nothing soothes the soul quite like it
What if: We ran the underground
What we’d do: Rush hour bacon sandwiches for all
Why: Nothing has such standalone power as a succulent strip of bacon plucked from the frying pan and sandwiched between two slices of bread. Tube rage would wash straight over you.
What if: We ran a pop-up
What we'd do: A pop-up dedicated to that chocolatey hazelnut spread that will never get old - Nutella
Why: There’s the Nutella lasagna, the burger, the pizza, the croissant … do we need to continue?